Saturday, July 25, 2009

http://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability.html

Ray Anderson Profile on TED.com
Ray Anderson's company makes Flor, the line that made modular carpet tile sexy. But behind the fresh design is a decades-deep commitm...
http://www.ted.com/speakers/ray_anderson.html


Ray Anderson has a carpet company that manufactures Flor, the product line that makes modular carpet tile from renewable energy. Carpet is a petroleum intensive product that has greatly poluted the eco system in the past. Ray, guilt ridden by his role in eroding the environment, is now focused on maximizing renewable resources like energy from the sun. He equates polluting the earth to stealing from our posterities' future. He emphasizes that this a crime should be punishable.

Since we live on a finite earth, we must take great care of it otherwise we will grow extinct like the dinassaurs. Ray proposed a formula: I = P x A x T, where I is Impact to the Environment, P is population, A is Affluence of the population, T is Technology. This explains the negative exponential impact that Industries create in the environment. Ray suggests that moving T from numerator position to the denominator hence I = (P x A)1/T would reduce the rate at which we pollute the earth because we would minimize technology use to maximize use of only those materials from the earth that could be renewed.

Ray Anderson has since increased sales and doubled profits while turning the traditional "take / make / waste" industrial system to focus on renewable energy. He was also nominated as the Green CEO by one of the leading news letters.

http://www.nmc.org/pdf/2009-Horizon-Report.pdf

SMART OBJECTS

Smart objects are physical objects with a unique identifier used to track information about the object. They aware of themselves, their origin, their owners, their capabilities and their exact location. They can report their current state – half/full or recently used/ rarely used/not used or update their current status. Radio frequency identification tag (RFID), Passport Tracking and Quick Response (QR) codes all support the smart objects technologies.

Smart objects are technologies that link the virtual world with the real world can be embedded in house hold appliances, like the coffee pot telling you about the weather as you pour your coffee. They can also be used to digitally manage things and track them throughout their lifetime. They can sense and communicate with other smart objects.

Smart objects have been used in the industry but not much in academia. There is an opportunity here, like in archeology for researchers tagging an archeological dig. Researchers in healthcare testing and tracking patients, on oncologists injecting a smart object into tumours to report doses of radiation received, or for the average person to track their physical activites.

http://www.ted.com

Interesting way of sharing activities